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Marketing at The University of Texas at Arlington

Arlington, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $43,406/yr (-4% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.3x earnings multiple (4.9x out-of-state)

Ranked #180 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$591K	$579K	$523K
Earnings Multiple (In-State)	12.6x	12.3x	11.2x
Earnings Multiple (Out-of-State)	5.0x	4.9x	4.4x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	61	60	54

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$46,912

Out-of-state: $118,640 (4.9x ROI)

4-Year Net Price (After Aid)

$60,940

-30% less than sticker · See by income

Median Debt at Graduation

$17,551

4.9 months of Year 1 earnings

Reported Earnings (5 Year)

$63,236

46% growth from Year 1

Program Analysis

At $43,406/yr, Marketing graduates from The University of Texas at Arlington land near the $45,450 national average — neither a standout nor a red flag.

With a 12.3x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 11% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

The median debt load of $17,551 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

A #180 ranking among 502 Marketing programs places The University of Texas at Arlington in the middle-to-upper range. Solid, not exceptional.

A 46% earnings increase from $43,406 to $63,236 over five years is solid — not a moonshot, but evidence of normal career advancement.

About The University of Texas at Arlington

With 81% of applicants admitted, The University of Texas at Arlington prioritizes broad access, with 30,834 students enrolled in Arlington, TX.

See all programs and financial aid at The University of Texas at Arlington →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 60/100 DegreeOutlook Score mean for Marketing at The University of Texas at Arlington?

At 60/100, The University of Texas at Arlington's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at The University of Texas at Arlington?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →