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Marketing at The University of Tennessee-Knoxville

Knoxville, TN · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $46,896/yr (3% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.5x earnings multiple (4.4x out-of-state)

Ranked #178 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$577K	$567K	$515K
Earnings Multiple (In-State)	10.7x	10.5x	9.6x
Earnings Multiple (Out-of-State)	4.5x	4.4x	4.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	60	60	53

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$53,936

Out-of-state: $127,896 (4.4x ROI)

4-Year Net Price (After Aid)

$72,436

-34% less than sticker · See by income

Median Debt at Graduation

$19,248

4.9 months of Year 1 earnings

Reported Earnings (5 Year)

$62,427

33% growth from Year 1

Program Analysis

First-year earnings of $46,896 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

The 10.5x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $19,248 in median debt against $46,896 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #178 out of 502 programs, The University of Tennessee-Knoxville's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $46,896 to $62,427 shows 33% growth, reflecting steady but unremarkable salary progression.

About The University of Tennessee-Knoxville

With a 46% acceptance rate, The University of Tennessee-Knoxville is moderately selective, serving a student body of 28,763 in Knoxville, TN.

See all programs and financial aid at The University of Tennessee-Knoxville →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at The University of Tennessee-Knoxville

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does The University of Tennessee-Knoxville's Marketing program score?

This program scores 60/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →