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Marketing at The University of Tampa

Tampa, FL · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $43,825/yr (-4% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 5.0x earnings multiple

Ranked #257 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$696K	$671K	$589K
Earnings Multiple	5.2x	5.0x	4.4x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	56	55	49

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$133,696

4-Year Net Price (After Aid)

$142,536

-7% less than sticker · See by income

Median Debt at Graduation

$23,327

6.4 months of Year 1 earnings

Reported Earnings (5 Year)

$76,998

76% growth from Year 1

Program Analysis

First-year earnings of $43,825 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

The 5.0x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 15% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $23,327 debt-to-$43,825 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

At #257 out of 502 programs, The University of Tampa's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth from $43,825 to $76,998 over five years (76% increase) indicates that graduates in this field see meaningful salary progression.

About The University of Tampa

With a 41% acceptance rate, The University of Tampa is moderately selective, serving 10,093 students in Tampa, FL.

See all programs and financial aid at The University of Tampa →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at The University of Tampa

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does The University of Tampa's Marketing program score?

A score of 55/100 reflects decent absolute metrics, but The University of Tampa trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →