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Marketing at The University of Alabama

Tuscaloosa, AL · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $48,879/yr (8% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 14.2x earnings multiple (5.1x out-of-state)

Ranked #40 of 502 Marketing programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$704K	$678K	$594K
Earnings Multiple (In-State)	14.8x	14.2x	12.5x
Earnings Multiple (Out-of-State)	5.3x	5.1x	4.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	69	68	62

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$47,600

Out-of-state: $132,800 (5.1x ROI)

4-Year Net Price (After Aid)

$88,600

-86% less than sticker · See by income

Median Debt at Graduation

$21,500

5.3 months of Year 1 earnings

Reported Earnings (5 Year)

$80,393

64% growth from Year 1

Program Analysis

Graduates earn $48,879/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

With a 14.2x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 16% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $21,500 in median debt against $48,879 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #40 of 502 programs, this Marketing program outperforms the majority of its peers. The top 10% ranking reflects consistently above-average outcomes.

The $48,879-to-$80,393 earnings arc over five years reflects a 64% gain — well above average career growth for recent graduates.

About The University of Alabama

The University of Alabama has a 76% acceptance rate, making it broadly accessible, serving a student body of 32,323 in Tuscaloosa, AL.

See all programs and financial aid at The University of Alabama →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at The University of Alabama

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 68/100 DegreeOutlook Score mean for Marketing at The University of Alabama?

At 68/100, The University of Alabama's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at The University of Alabama?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →