Home › Texas A&M University-San Antonio › Marketing

Marketing at Texas A&M University-San Antonio

San Antonio, TX · Public · Bachelor's Degree
53 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
53
Optimistic
53
Base Case
47
Pessimistic
Earnings $44,082/yr (-3% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 13.0x earnings multiple (5.4x out-of-state)
Ranked #307 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $499K $498K $466K
Earnings Multiple (In-State) 13.1x 13.0x 12.2x
Earnings Multiple (Out-of-State) 5.4x 5.4x 5.0x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 53 53 47

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$38,192
Out-of-state: $92,496 (5.4x ROI)
4-Year Net Price (After Aid)
$52,880
-38% less than sticker · See by income
Median Debt at Graduation
$17,760
4.8 months of Year 1 earnings

Program Analysis

At $44,082/yr, Marketing graduates from Texas A&M University-San Antonio land near the $45,450 national average — neither a standout nor a red flag.

With a 13.0x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 7% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

The median debt load of $17,760 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

A #307 ranking among 502 Marketing programs places Texas A&M University-San Antonio in the lower half. Price, proximity, and personal fit become the stronger arguments.

About Texas A&M University-San Antonio

With 92% of applicants admitted, Texas A&M University-San Antonio prioritizes broad access, serving 6,224 students in San Antonio, TX. With 51% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at Texas A&M University-San Antonio →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Texas A&M University-San Antonio

Finance and Financial Management Services ($50,867) International Business ($46,714) Business/Commerce, General ($46,676) Business Administration, Management and Operations ($46,523) Accounting and Related Services ($45,440) English Language and Literature, General ($39,152) Sociology ($33,945) Social Sciences, General ($33,812)

Explore the Trade Alternative

Compare Marketing trade programs on TradeSchoolWorth →

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 53/100 DegreeOutlook Score mean for Marketing at Texas A&M University-San Antonio?
At 53/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at Texas A&M University-San Antonio?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →