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Marketing at Texas A & M University-Kingsville

Kingsville, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $32,084/yr (-29% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.2x earnings multiple (5.0x out-of-state)

Ranked #437 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$524K	$521K	$482K
Earnings Multiple (In-State)	13.3x	13.2x	12.2x
Earnings Multiple (Out-of-State)	5.0x	5.0x	4.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	45	45	41

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$39,568

Out-of-state: $104,424 (5.0x ROI)

4-Year Net Price (After Aid)

$40,816

-3% less than sticker · See by income

Median Debt at Graduation

$26,000

9.7 months of Year 1 earnings

Reported Earnings (5 Year)

$49,993

56% growth from Year 1

Program Analysis

First-year earnings of $32,084 place Texas A & M University-Kingsville below the $45,450 national median for Marketing — worth weighing against tuition and cost of living.

With a 13.2x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 8% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $26,000 against $32,084/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #437 ranking among 502 Marketing programs places Texas A & M University-Kingsville in the lower half. Price, proximity, and personal fit become the stronger arguments.

The $32,084-to-$49,993 earnings arc over five years reflects a 56% gain — well above average career growth for recent graduates.

About Texas A & M University-Kingsville

Texas A & M University-Kingsville accepts 92% of applicants — an open-access institution by design, a compact campus enrolling 4,622 students in Kingsville, TX. Pell Grant recipients make up 55% of the student body — a marker of economic diversity.

See all programs and financial aid at Texas A & M University-Kingsville →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Texas A & M University-Kingsville

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 45/100 DegreeOutlook Score mean for Marketing at Texas A & M University-Kingsville?

At 45/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at Texas A & M University-Kingsville?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Texas A & M University-Kingsville a good choice for Marketing despite lower starting pay?

Starting salary is one data point. If Texas A & M University-Kingsville's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →