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Marketing at Temple University

Philadelphia, PA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $47,460/yr (4% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 7.3x earnings multiple (4.3x out-of-state)

Ranked #188 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$661K	$641K	$567K
Earnings Multiple (In-State)	7.5x	7.3x	6.4x
Earnings Multiple (Out-of-State)	4.4x	4.3x	3.8x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	60	59	53

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$88,328

Out-of-state: $149,848 (4.3x ROI)

4-Year Net Price (After Aid)

$116,876

-32% less than sticker · See by income

Median Debt at Graduation

$23,553

6.0 months of Year 1 earnings

Reported Earnings (5 Year)

$74,250

56% growth from Year 1

Program Analysis

First-year earnings of $47,460 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

At 7.3x the cost of in-state tuition, the ten-year earnings outlook represents a strong return. Not exceptional, but meaningfully positive.

AI risk is moderate — 54% task exposure — and the 14% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $23,553 in median debt against $47,460 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #188 out of 502 programs, Temple University's Marketing offering sits in the upper half but doesn't break into the top tier.

Earnings growth from $47,460 to $74,250 over five years (56% increase) indicates that graduates in this field see meaningful salary progression.

About Temple University

Temple University has a 83% acceptance rate, making it broadly accessible, serving a student body of 21,249 in Philadelphia, PA.

See all programs and financial aid at Temple University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Temple University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Temple University's Marketing program score?

This program scores 59/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →