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Marketing at Tarleton State University

Stephenville, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $39,058/yr (-14% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 17.2x earnings multiple (7.5x out-of-state)

Ranked #223 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$549K	$542K	$497K
Earnings Multiple (In-State)	17.4x	17.2x	15.8x
Earnings Multiple (Out-of-State)	7.6x	7.5x	6.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	58	57	52

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$31,512

Out-of-state: $71,832 (7.5x ROI)

4-Year Net Price (After Aid)

$81,044

-157% less than sticker · See by income

Median Debt at Graduation

$18,962

5.8 months of Year 1 earnings

Reported Earnings (5 Year)

$55,885

43% growth from Year 1

Program Analysis

Tarleton State University's Marketing program produces graduates earning $39,058/yr — within striking distance of the $45,450 national average for this field.

The 17.2x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 9% scenario spread suggests disruption would dent but not destroy the earnings outlook.

Loan repayment is a non-issue here — $18,962 in median debt clears quickly against $39,058 in annual earnings.

Ranked #223 out of 502 programs, Tarleton State University's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $39,058 to $55,885 shows 43% growth, reflecting steady but unremarkable salary progression.

About Tarleton State University

A 94% acceptance rate means Tarleton State University is accessible to most applicants, serving 12,263 students in Stephenville, TX.

See all programs and financial aid at Tarleton State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Tarleton State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Tarleton State University's Marketing program score?

This program scores 57/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →