Marketing at Syracuse University

Syracuse, NY · Private nonprofit · Bachelor's Degree
56 /100
DegreeOutlook Score (Base Case)
57
Optimistic
56
Base Case
49
Pessimistic
Earnings $57,777/yr (27% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 2.6x earnings multiple
Ranked #244 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $690K $666K $586K
Earnings Multiple 2.7x 2.6x 2.3x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 57 56 49

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$252,244
4-Year Net Price (After Aid)
$164,104
35% less than sticker · See by income
Median Debt at Graduation
$26,951
5.6 months of Year 1 earnings
Reported Earnings (5 Year)
$82,019
42% growth from Year 1

Program Analysis

Graduates of Syracuse University's Marketing program earn $57,777/yr in their first year — 27% above the $45,450 national median, a strong market signal for this institution.

The financial case is thin at 2.6x — decade earnings barely exceed the cost of attendance. The value proposition here is driven by factors beyond pure ROI.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 15% gap from the optimistic case.

At $26,951 in median debt against $57,777 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #244 of 502 Marketing programs, Syracuse University scores above the median — competitive but not a standout.

Earnings grow from $57,777 to $82,019 over five years — a 42% increase that's moderate and in line with typical career progression.

About Syracuse University

With a 42% acceptance rate, Syracuse University is moderately selective, enrolling 15,245 students in Syracuse, NY. After financial aid, the average student pays $164,104 over four years — 35% below sticker price.

See all programs and financial aid at Syracuse University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Syracuse University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Syracuse University?
A score of 56/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $585,784 in decade earnings vs $690,184 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →