Marketing at SUNY Brockport

Brockport, NY · Public · Bachelor's Degree
61 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
62
Optimistic
61
Base Case
55
Pessimistic
Earnings $42,295/yr (-7% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 16.2x earnings multiple (8.9x out-of-state)
Ranked #159 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $572K $562K $512K
Earnings Multiple (In-State) 16.5x 16.2x 14.7x
Earnings Multiple (Out-of-State) 9.1x 8.9x 8.1x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 62 61 55

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$34,712
Out-of-state: $62,992 (8.9x ROI)
4-Year Net Price (After Aid)
$63,376
-83% less than sticker · See by income
Median Debt at Graduation
$16,562
4.7 months of Year 1 earnings
Reported Earnings (5 Year)
$60,225
42% growth from Year 1

Program Analysis

First-year earnings of $42,295 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

The 16.2x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $16,562 in median debt against $42,295 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #159 out of 502 programs, SUNY Brockport's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $42,295 to $60,225 shows 42% growth, reflecting steady but unremarkable salary progression.

About SUNY Brockport

SUNY Brockport has a 71% acceptance rate, making it broadly accessible, with a mid-sized student body of 5,381 in Brockport, NY.

See all programs and financial aid at SUNY Brockport →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at SUNY Brockport

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does SUNY Brockport's Marketing program score?
This program scores 61/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →