Marketing at Stetson University

DeLand, FL · Private nonprofit · Bachelor's Degree
40 /100
DegreeOutlook Score (Base Case)
41
Optimistic
40
Base Case
34
Pessimistic
Earnings $44,286/yr (-3% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 2.4x earnings multiple
Ranked #471 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $535K $530K $488K
Earnings Multiple 2.4x 2.4x 2.2x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 41 40 34

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$220,880
4-Year Net Price (After Aid)
$85,272
61% less than sticker · See by income
Median Debt at Graduation
$24,750
6.7 months of Year 1 earnings
Reported Earnings (5 Year)
$55,315
25% growth from Year 1

Program Analysis

At $44,286/yr, Marketing graduates from Stetson University land near the $45,450 national average — neither a standout nor a red flag.

An earnings multiple of 2.4x means the program roughly breaks even in financial terms over ten years. Non-financial factors need to justify the investment.

AI risk is moderate — 54% task exposure — and the 9% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $24,750 debt-to-$44,286 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

At #471 out of 502 programs, Stetson University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

The five-year earnings trajectory from $44,286 to $55,315 shows 25% growth, reflecting steady but unremarkable salary progression.

About Stetson University

With 86% of applicants admitted, Stetson University prioritizes broad access, a smaller institution with 2,292 students in DeLand, FL. The average net cost of $85,272 over four years represents a 61% discount from published tuition.

See all programs and financial aid at Stetson University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Stetson University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Stetson University's Marketing program score?
This program scores 40/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
How affordable is Marketing at Stetson University after financial aid?
Sticker price is $220,880, but the average net cost is $85,272 — a 61% discount. For students who qualify for aid, this program is considerably more affordable than it appears.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →