Home › State University of New York at New Paltz › Marketing

Marketing at State University of New York at New Paltz

New Paltz, NY · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $37,946/yr (-17% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 19.8x earnings multiple (9.2x out-of-state)

Ranked #129 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$702K	$676K	$593K
Earnings Multiple (In-State)	20.6x	19.8x	17.4x
Earnings Multiple (Out-of-State)	9.5x	9.2x	8.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	63	63	58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$34,096

Out-of-state: $73,736 (9.2x ROI)

4-Year Net Price (After Aid)

$73,924

-117% less than sticker · See by income

Median Debt at Graduation

$17,250

5.5 months of Year 1 earnings

Reported Earnings (5 Year)

$74,409

96% growth from Year 1

Program Analysis

Starting salaries of $37,946/yr fall 17% below the $45,450 national median for Marketing. The financial case depends heavily on whether tuition compensates.

The 19.8x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 15% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $17,250 in median debt against $37,946 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #129 out of 502 programs, State University of New York at New Paltz's Marketing offering sits in the upper half but doesn't break into the top tier.

Earnings growth from $37,946 to $74,409 over five years (96% increase) indicates that graduates in this field see meaningful salary progression.

About State University of New York at New Paltz

With a 59% acceptance rate, State University of New York at New Paltz is moderately selective, with a mid-sized student body of 6,022 in New Paltz, NY.

See all programs and financial aid at State University of New York at New Paltz →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at State University of New York at New Paltz

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does State University of New York at New Paltz's Marketing program score?

This program scores 63/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why are Marketing earnings lower at State University of New York at New Paltz?

Lower starting pay at State University of New York at New Paltz may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →