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Marketing at Southern Utah University

Cedar City, UT · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $39,150/yr (-14% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 19.2x earnings multiple (6.3x out-of-state)

Ranked #226 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$524K	$520K	$481K
Earnings Multiple (In-State)	19.3x	19.2x	17.8x
Earnings Multiple (Out-of-State)	6.4x	6.3x	5.8x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	58	57	52

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$27,080

Out-of-state: $82,344 (6.3x ROI)

4-Year Net Price (After Aid)

$45,728

-69% less than sticker · See by income

Reported Earnings (5 Year)

$52,322

34% growth from Year 1

Program Analysis

At $39,150/yr, Marketing graduates from Southern Utah University land near the $45,450 national average — neither a standout nor a red flag.

Every dollar of in-state tuition returns an estimated 19.2x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 8% gap from the optimistic case.

At #226 of 502 Marketing programs, Southern Utah University scores above the median — competitive but not a standout.

Earnings grow from $39,150 to $52,322 over five years — a 34% increase that's moderate and in line with typical career progression.

About Southern Utah University

With 80% of applicants admitted, Southern Utah University prioritizes broad access, serving 9,533 students in Cedar City, UT.

See all programs and financial aid at Southern Utah University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Southern Utah University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Southern Utah University?

A score of 57/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $481,459 in decade earnings vs $523,820 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →