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Marketing at Southern University and A & M College

Baton Rouge, LA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $40,750/yr (-10% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.1x earnings multiple (7.0x out-of-state)

Ranked #466 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$480K	$481K	$454K
Earnings Multiple (In-State)	12.1x	12.1x	11.4x
Earnings Multiple (Out-of-State)	7.0x	7.0x	6.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	42	41	36

4-Year Tuition, In-State (Sticker)

$39,760

Out-of-state: $68,792 (7.0x ROI)

4-Year Net Price (After Aid)

$78,960

-99% less than sticker · See by income

Median Debt at Graduation

$27,000

8.0 months of Year 1 earnings

Reported Earnings (5 Year)

$24,990

Small cohort — data may not reflect typical outcomes

Program Analysis

At $40,750/yr, Marketing graduates from Southern University and A & M College land near the $45,450 national average — neither a standout nor a red flag.

With a 12.1x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 5% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $27,000 against $40,750/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #466 ranking among 502 Marketing programs places Southern University and A & M College in the lower half. Price, proximity, and personal fit become the stronger arguments.

About Southern University and A & M College

Southern University and A & M College accepts 50% of applicants, balancing access with selectivity, serving 5,323 students in Baton Rouge, LA. 65% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at Southern University and A & M College →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Southern University and A & M College

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 41/100 DegreeOutlook Score mean for Marketing at Southern University and A & M College?

At 41/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at Southern University and A & M College?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →