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Marketing at Southern Methodist University

Dallas, TX · Private nonprofit · Bachelor's Degree
57 /100
DegreeOutlook Score (Base Case)
58
Optimistic
57
Base Case
51
Pessimistic
Earnings $50,790/yr (12% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.0x earnings multiple
Ranked #221 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $824K $784K $670K
Earnings Multiple 3.2x 3.0x 2.6x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 58 57 51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$257,840
4-Year Net Price (After Aid)
$167,112
35% less than sticker · See by income
Median Debt at Graduation
$19,000
4.5 months of Year 1 earnings
Reported Earnings (5 Year)
$95,864
89% growth from Year 1

Program Analysis

Southern Methodist University's Marketing graduates start at $50,790/yr — above the $45,450 national average, though not by a wide margin.

At 3.0x tuition cost, the financial math is tight. Decade earnings don't dramatically exceed what you paid, making school choice and aid packages critical.

The 19% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

Loan repayment is a non-issue here — $19,000 in median debt clears quickly against $50,790 in annual earnings.

A #221 ranking among 502 Marketing programs places Southern Methodist University in the middle-to-upper range. Solid, not exceptional.

The $50,790-to-$95,864 earnings arc over five years reflects a 89% gain — well above average career growth for recent graduates.

About Southern Methodist University

Southern Methodist University's 61% acceptance rate reflects moderate selectivity, serving 7,106 students in Dallas, TX. The average net cost of $167,112 over four years represents a 35% discount from published tuition.

See all programs and financial aid at Southern Methodist University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Southern Methodist University

Computer Science ($93,679) Finance and Financial Management Services ($83,159) Mechanical Engineering ($79,280) Statistics ($76,759) Mathematics ($74,516) Operations Research ($72,658) Economics ($71,630) Accounting and Related Services ($68,643)

Explore the Trade Alternative

Compare Marketing trade programs on TradeSchoolWorth →

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 57/100 DegreeOutlook Score mean for Marketing at Southern Methodist University?
At 57/100, Southern Methodist University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Southern Methodist University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →