Program Analysis
Graduates earn $42,482/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.
Every dollar of in-state tuition returns an estimated 15.1x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 11% gap from the optimistic case.
With first-year pay of $42,482 far exceeding the $18,985 median debt, the payback timeline is measured in months, not years.
At #157 of 502 Marketing programs, Southeast Missouri State University scores above the median — competitive but not a standout.
Earnings grow from $42,482 to $62,254 over five years — a 47% increase that's moderate and in line with typical career progression.