Marketing at Siena College

Loudonville, NY · Private nonprofit · Bachelor's Degree
55 /100
DegreeOutlook Score (Base Case)
56
Optimistic
55
Base Case
48
Pessimistic
Earnings $49,312/yr (8% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.6x earnings multiple
Ranked #264 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $661K $641K $568K
Earnings Multiple 3.7x 3.6x 3.2x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 56 55 48

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$177,620
4-Year Net Price (After Aid)
$130,788
26% less than sticker · See by income
Median Debt at Graduation
$27,000
6.6 months of Year 1 earnings
Reported Earnings (5 Year)
$75,011
52% growth from Year 1

Program Analysis

Siena College's Marketing graduates start at $49,312/yr — above the $45,450 national average, though not by a wide margin.

An earnings multiple of 3.6x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 14% gap from the optimistic case.

Median debt of $27,000 represents roughly 7 months of the $49,312 starting salary — a manageable burden by most borrower standards.

Ranked #264 of 502 Marketing programs, Siena College falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $75,011 show a 52% jump from the $49,312 starting point — strong upward trajectory suggesting real career acceleration.

About Siena College

A 71% acceptance rate means Siena College is accessible to most applicants, with a smaller student body of 3,447 in Loudonville, NY.

See all programs and financial aid at Siena College →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Siena College

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Siena College?
This program scores 55/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $567,616 in decade earnings vs $661,213 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →