Marketing at Shippensburg University of Pennsylvania

Shippensburg, PA · Public · Bachelor's Degree
60 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
61
Optimistic
60
Base Case
54
Pessimistic
Earnings $46,617/yr (3% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 10.6x earnings multiple (9.1x out-of-state)
Ranked #177 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $587K $576K $521K
Earnings Multiple (In-State) 10.8x 10.6x 9.6x
Earnings Multiple (Out-of-State) 9.3x 9.1x 8.2x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 61 60 54

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$54,176
Out-of-state: $63,192 (9.1x ROI)
4-Year Net Price (After Aid)
$94,212
-74% less than sticker · See by income
Median Debt at Graduation
$25,000
6.4 months of Year 1 earnings
Reported Earnings (5 Year)
$63,736
37% growth from Year 1

Program Analysis

First-year earnings of $46,617 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

With a 10.6x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 11% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $25,000 against $46,617/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #177 ranking among 502 Marketing programs places Shippensburg University of Pennsylvania in the middle-to-upper range. Solid, not exceptional.

A 37% earnings increase from $46,617 to $63,736 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Shippensburg University of Pennsylvania

Shippensburg University of Pennsylvania has a 86% acceptance rate, making it broadly accessible, a smaller institution with 4,179 students in Shippensburg, PA.

See all programs and financial aid at Shippensburg University of Pennsylvania →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Shippensburg University of Pennsylvania

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 60/100 DegreeOutlook Score mean for Marketing at Shippensburg University of Pennsylvania?
At 60/100, Shippensburg University of Pennsylvania's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Shippensburg University of Pennsylvania?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →