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Marketing at Savannah State University

Savannah, GA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $29,976/yr (-34% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 19.4x earnings multiple (6.6x out-of-state)

Ranked #455 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$418K	$427K	$415K
Earnings Multiple (In-State)	19.0x	19.4x	18.9x
Earnings Multiple (Out-of-State)	6.4x	6.6x	6.4x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	43	42	40

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$21,992

Out-of-state: $64,872 (6.6x ROI)

4-Year Net Price (After Aid)

$34,732

-58% less than sticker · See by income

Median Debt at Graduation

$31,000

12.4 months of Year 1 earnings

Program Analysis

Starting salaries of $29,976/yr fall 34% below the $45,450 national median for Marketing. The financial case depends heavily on whether tuition compensates.

The 19.4x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 1% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $31,000 debt load exceeds a year of the $29,976 starting salary, suggesting a multi-year repayment window before graduates break even financially.

At #455 out of 502 programs, Savannah State University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

About Savannah State University

a compact campus enrolling 2,727 students in Savannah, GA. 65% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at Savannah State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Savannah State University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Savannah State University's Marketing program score?

This program scores 42/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.

Do Savannah State University Marketing graduates earn enough to justify the loans?

The debt-to-income ratio of 1.0x suggests an extended repayment window. Whether it's 'worth it' depends on career trajectory, not just first-year pay.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why are Marketing earnings lower at Savannah State University?

Lower starting pay at Savannah State University may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →