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Marketing at Samford University

Birmingham, AL · Private nonprofit · Bachelor's Degree
47 /100
DegreeOutlook Score (Base Case)
48
Optimistic
47
Base Case
40
Pessimistic
Earnings $47,565/yr (5% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.4x earnings multiple
Ranked #381 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $519K $516K $479K
Earnings Multiple 3.4x 3.4x 3.1x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 48 47 40

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$152,576
4-Year Net Price (After Aid)
$123,180
19% less than sticker · See by income
Median Debt at Graduation
$18,000
4.5 months of Year 1 earnings
Reported Earnings (4 Year)
$47,133
Small cohort — data may not reflect typical outcomes

Program Analysis

At $47,565/yr, Marketing graduates from Samford University land near the $45,450 national average — neither a standout nor a red flag.

At 3.4x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 8% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

The median debt load of $18,000 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

A #381 ranking among 502 Marketing programs places Samford University in the lower half. Price, proximity, and personal fit become the stronger arguments.

About Samford University

With 82% of applicants admitted, Samford University prioritizes broad access, a smaller institution with 3,828 students in Birmingham, AL.

See all programs and financial aid at Samford University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Samford University

Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing ($64,226) Finance and Financial Management Services ($53,059) Teacher Education and Professional Development, Specific Levels and Methods ($44,644) Design and Applied Arts ($41,323) Communication and Media Studies ($39,690) Journalism ($30,311)

Explore the Trade Alternative

Compare Marketing trade programs on TradeSchoolWorth →

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 47/100 DegreeOutlook Score mean for Marketing at Samford University?
At 47/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.
Should I worry about AI if I study Marketing at Samford University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →