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Marketing at Saint Mary's University of Minnesota

Winona, MN · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $55,158/yr (21% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 3.4x earnings multiple

Ranked #298 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$595K	$583K	$526K
Earnings Multiple	3.4x	3.4x	3.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	54	53	47

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$172,640

4-Year Net Price (After Aid)

$84,136

51% less than sticker · See by income

Median Debt at Graduation

$15,332

3.3 months of Year 1 earnings

Reported Earnings (5 Year)

$67,180

22% growth from Year 1

Program Analysis

First-year earnings of $55,158 at Saint Mary's University of Minnesota come in 21% above the national median of $45,450 for Marketing programs.

An earnings multiple of 3.4x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.

With first-year pay of $55,158 far exceeding the $15,332 median debt, the payback timeline is measured in months, not years.

Ranked #298 of 502 Marketing programs, Saint Mary's University of Minnesota falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $55,158 to $67,180 over five years — a 22% increase that's moderate and in line with typical career progression.

About Saint Mary's University of Minnesota

Saint Mary's University of Minnesota accepts 89% of applicants — an open-access institution by design, a compact campus enrolling 1,061 students in Winona, MN. Financial aid reduces the effective four-year cost to $84,136 — 51% less than the list price.

See all programs and financial aid at Saint Mary's University of Minnesota →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Saint Mary's University of Minnesota

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Saint Mary's University of Minnesota?

This program scores 53/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $526,080 in decade earnings vs $594,978 in the optimistic case — a meaningful gap.

Is Saint Mary's University of Minnesota a hidden gem for Marketing?

After financial aid, the average student pays $84,136 over four years — 51% below the $172,640 sticker price. That gap makes the ROI significantly better than published tuition suggests.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →