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Marketing at Radford University

Radford, VA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $37,396/yr (-18% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.5x earnings multiple (6.1x out-of-state)

Ranked #253 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$633K	$616K	$550K
Earnings Multiple (In-State)	12.9x	12.5x	11.2x
Earnings Multiple (Out-of-State)	6.3x	6.1x	5.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	57	56	51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$49,144

Out-of-state: $100,740 (6.1x ROI)

4-Year Net Price (After Aid)

$66,560

-35% less than sticker · See by income

Median Debt at Graduation

$25,000

8.0 months of Year 1 earnings

Reported Earnings (5 Year)

$66,071

77% growth from Year 1

Program Analysis

First-year earnings of $37,396 place Radford University below the $45,450 national median for Marketing — worth weighing against tuition and cost of living.

The 12.5x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 13% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $25,000 debt-to-$37,396 income ratio translates to about 8 months of earnings. Standard loan terms should handle this comfortably.

At #253 out of 502 programs, Radford University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth from $37,396 to $66,071 over five years (77% increase) indicates that graduates in this field see meaningful salary progression.

About Radford University

Radford University accepts 91% of applicants — an open-access institution by design, serving 5,609 students in Radford, VA.

See all programs and financial aid at Radford University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Radford University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Radford University's Marketing program score?

A score of 56/100 reflects decent absolute metrics, but Radford University trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why are Marketing earnings lower at Radford University?

Lower starting pay at Radford University may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →