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Marketing at Purdue University Northwest

Hammond, IN · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $41,942/yr (-8% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 14.5x earnings multiple (7.8x out-of-state)

Ranked #327 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$487K	$487K	$458K
Earnings Multiple (In-State)	14.5x	14.5x	13.6x
Earnings Multiple (Out-of-State)	7.8x	7.8x	7.3x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	53	52	46

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$33,676

Out-of-state: $62,480 (7.8x ROI)

4-Year Net Price (After Aid)

$33,852

-1% less than sticker · See by income

Median Debt at Graduation

$25,218

7.2 months of Year 1 earnings

Program Analysis

Graduates earn $41,942/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

With a 14.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 6% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $25,218 against $41,942/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #327 ranking among 502 Marketing programs places Purdue University Northwest in the lower half. Price, proximity, and personal fit become the stronger arguments.

About Purdue University Northwest

Purdue University Northwest accepts 71% of applicants — an open-access institution by design, enrolling 5,786 students in Hammond, IN.

See all programs and financial aid at Purdue University Northwest →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Purdue University Northwest

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 52/100 DegreeOutlook Score mean for Marketing at Purdue University Northwest?

At 52/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.

Should I worry about AI if I study Marketing at Purdue University Northwest?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →