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Marketing at Plymouth State University

Plymouth, NH · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $46,649/yr (3% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 11.8x earnings multiple (6.7x out-of-state)

Ranked #84 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$714K	$687K	$601K
Earnings Multiple (In-State)	12.3x	11.8x	10.3x
Earnings Multiple (Out-of-State)	7.0x	6.7x	5.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	66	65	59

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$58,232

Out-of-state: $101,992 (6.7x ROI)

4-Year Net Price (After Aid)

$78,740

-35% less than sticker · See by income

Median Debt at Graduation

$25,995

6.7 months of Year 1 earnings

Reported Earnings (5 Year)

$80,610

73% growth from Year 1

Program Analysis

At $46,649/yr, Marketing graduates from Plymouth State University land near the $45,450 national average — neither a standout nor a red flag.

Every dollar of in-state tuition returns an estimated 11.8x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 16% gap from the optimistic case.

Median debt of $25,995 represents roughly 7 months of the $46,649 starting salary — a manageable burden by most borrower standards.

At #84 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Five-year earnings of $80,610 show a 73% jump from the $46,649 starting point — strong upward trajectory suggesting real career acceleration.

About Plymouth State University

With 91% of applicants admitted, Plymouth State University prioritizes broad access, with a smaller student body of 3,298 in Plymouth, NH.

See all programs and financial aid at Plymouth State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Plymouth State University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Plymouth State University?

A score of 65/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $600,636 in decade earnings vs $713,871 in the optimistic case — a meaningful gap.

What makes Plymouth State University's Marketing program stand out?

Ranked #84 of 502 programs nationally, Plymouth State University lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →