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Marketing at Ohio Northern University

Ada, OH · Private nonprofit · Bachelor's Degree
45 /100
DegreeOutlook Score (Base Case)
46
Optimistic
45
Base Case
39
Pessimistic
Earnings $44,584/yr (-2% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.3x earnings multiple
Ranked #431 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $502K $501K $468K
Earnings Multiple 3.3x 3.3x 3.1x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 46 45 39

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$151,200
4-Year Net Price (After Aid)
$102,908
32% less than sticker · See by income
Median Debt at Graduation
$25,193
6.8 months of Year 1 earnings

Program Analysis

Ohio Northern University's Marketing program produces graduates earning $44,584/yr — within striking distance of the $45,450 national average for this field.

An earnings multiple of 3.3x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 7% gap from the optimistic case.

Median debt of $25,193 represents roughly 7 months of the $44,584 starting salary — a manageable burden by most borrower standards.

Ranked #431 of 502 Marketing programs, Ohio Northern University falls below the median. Stronger options exist, though cost and location may compensate.

About Ohio Northern University

A 73% acceptance rate means Ohio Northern University is accessible to most applicants, a smaller institution with 2,386 students in Ada, OH. After financial aid, the average student pays $102,908 over four years — 32% below sticker price.

See all programs and financial aid at Ohio Northern University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Ohio Northern University

Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing ($72,482) Mechanical Engineering ($72,443) Computer Science ($69,046) Civil Engineering ($68,129) Construction Management ($64,311) Pharmacy, Pharmaceutical Sciences, and Administration ($49,444) Management Sciences and Quantitative Methods ($45,730) Criminal Justice and Corrections ($38,918)

Explore the Trade Alternative

Compare Marketing trade programs on TradeSchoolWorth →

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Ohio Northern University?
A score of 45/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $467,774 in decade earnings vs $501,999 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →