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Marketing at Northwest Missouri State University

Maryville, MO · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $48,557/yr (7% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 14.0x earnings multiple (8.6x out-of-state)

Ranked #106 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$581K	$571K	$518K
Earnings Multiple (In-State)	14.3x	14.0x	12.7x
Earnings Multiple (Out-of-State)	8.7x	8.6x	7.8x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	65	64	58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$40,724

Out-of-state: $66,492 (8.6x ROI)

4-Year Net Price (After Aid)

$59,296

-46% less than sticker · See by income

Median Debt at Graduation

$20,288

5.0 months of Year 1 earnings

Reported Earnings (5 Year)

$63,487

31% growth from Year 1

Program Analysis

Graduates earn $48,557/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

The 14.0x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $20,288 in median debt against $48,557 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #106 out of 502 programs, Northwest Missouri State University's Marketing program lands in the top 5% — a strong signal of graduate success.

The five-year earnings trajectory from $48,557 to $63,487 shows 31% growth, reflecting steady but unremarkable salary progression.

About Northwest Missouri State University

Northwest Missouri State University has a 86% acceptance rate, making it broadly accessible, a smaller institution with 4,550 students in Maryville, MO.

See all programs and financial aid at Northwest Missouri State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Northwest Missouri State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Northwest Missouri State University's Marketing program score?

This program scores 64/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does Northwest Missouri State University rank so high for Marketing?

The #106 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →