Home › Northern State University › Marketing

Marketing at Northern State University

Aberdeen, SD · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $45,891/yr (1% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.7x earnings multiple (10.1x out-of-state)

Ranked #265 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$483K	$484K	$456K
Earnings Multiple (In-State)	13.7x	13.7x	12.9x
Earnings Multiple (Out-of-State)	10.1x	10.1x	9.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	56	55	49

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$35,380

Out-of-state: $47,788 (10.1x ROI)

4-Year Net Price (After Aid)

$68,376

-93% less than sticker · See by income

Median Debt at Graduation

$23,250

6.1 months of Year 1 earnings

Reported Earnings (5 Year)

$47,201

3% growth from Year 1

Program Analysis

At $45,891/yr, Marketing graduates from Northern State University land near the $45,450 national average — neither a standout nor a red flag.

Every dollar of in-state tuition returns an estimated 13.7x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 6% gap from the optimistic case.

Median debt of $23,250 represents roughly 6 months of the $45,891 starting salary — a manageable burden by most borrower standards.

Ranked #265 of 502 Marketing programs, Northern State University falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $47,201 are relatively flat compared to the $45,891 starting salary — typical of fields with stable but capped salary bands.

About Northern State University

With 93% of applicants admitted, Northern State University prioritizes broad access, a compact campus enrolling 1,239 students in Aberdeen, SD.

See all programs and financial aid at Northern State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Northern State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Northern State University?

This program scores 55/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $455,970 in decade earnings vs $483,174 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →