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Marketing at Northern Michigan University

Marquette, MI · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $44,377/yr (-2% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 9.5x earnings multiple (6.7x out-of-state)

Ranked #313 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$509K	$507K	$472K
Earnings Multiple (In-State)	9.6x	9.5x	8.9x
Earnings Multiple (Out-of-State)	6.8x	6.7x	6.3x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	53	52	46

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$53,216

Out-of-state: $75,200 (6.7x ROI)

4-Year Net Price (After Aid)

$69,940

-31% less than sticker · See by income

Median Debt at Graduation

$20,000

5.4 months of Year 1 earnings

Reported Earnings (5 Year)

$51,209

15% growth from Year 1

Program Analysis

First-year earnings of $44,377 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

At 9.5x the cost of in-state tuition, the ten-year earnings outlook represents a strong return. Not exceptional, but meaningfully positive.

AI risk is moderate — 54% task exposure — and the 7% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $20,000 in median debt against $44,377 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #313 out of 502 programs, Northern Michigan University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth is modest: $44,377 to $51,209 over five years (15% gain). This field may have a lower salary ceiling than high-growth professions.

About Northern Michigan University

With a 70% acceptance rate, Northern Michigan University is moderately selective, serving 6,425 students in Marquette, MI.

See all programs and financial aid at Northern Michigan University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Northern Michigan University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Northern Michigan University's Marketing program score?

A score of 52/100 reflects decent absolute metrics, but Northern Michigan University trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →