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Marketing at New Mexico State University-Main Campus

Las Cruces, NM · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $33,191/yr (-27% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 19.1x earnings multiple (6.2x out-of-state)

Ranked #241 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$640K	$622K	$554K
Earnings Multiple (In-State)	19.6x	19.1x	17.0x
Earnings Multiple (Out-of-State)	6.3x	6.2x	5.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	56	56	52

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$32,588

Out-of-state: $101,084 (6.2x ROI)

4-Year Net Price (After Aid)

$26,988

17% less than sticker · See by income

Median Debt at Graduation

$19,750

7.1 months of Year 1 earnings

Reported Earnings (5 Year)

$64,563

95% growth from Year 1

Program Analysis

New Mexico State University-Main Campus's Marketing graduates start at $33,191/yr, trailing the $45,450 national average by 27%. The program's value hinges on affordability.

The 19.1x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 13% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $19,750 debt-to-$33,191 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

Ranked #241 out of 502 programs, New Mexico State University-Main Campus's Marketing offering sits in the upper half but doesn't break into the top tier.

Earnings growth from $33,191 to $64,563 over five years (95% increase) indicates that graduates in this field see meaningful salary progression.

About New Mexico State University-Main Campus

A 76% acceptance rate means New Mexico State University-Main Campus is accessible to most applicants, with a mid-sized student body of 11,561 in Las Cruces, NM. Pell Grant recipients make up 40% of the student body — a marker of economic diversity.

See all programs and financial aid at New Mexico State University-Main Campus →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at New Mexico State University-Main Campus

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does New Mexico State University-Main Campus's Marketing program score?

This program scores 56/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why are Marketing earnings lower at New Mexico State University-Main Campus?

Lower starting pay at New Mexico State University-Main Campus may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →