Marketing at Miami University-Oxford

Oxford, OH · Public · Bachelor's Degree
70 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
71
Optimistic
70
Base Case
64
Pessimistic
Earnings $59,043/yr (30% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 10.2x earnings multiple (4.5x out-of-state)
Ranked #29 of 502 Marketing programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $761K $728K $630K
Earnings Multiple (In-State) 10.7x 10.2x 8.8x
Earnings Multiple (Out-of-State) 4.8x 4.5x 3.9x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 71 70 64

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$71,236
Out-of-state: $160,100 (4.5x ROI)
4-Year Net Price (After Aid)
$110,648
-55% less than sticker · See by income
Median Debt at Graduation
$22,000
4.5 months of Year 1 earnings
Reported Earnings (5 Year)
$92,085
56% growth from Year 1

Program Analysis

First-year earnings of $59,043 put Miami University-Oxford's Marketing program 30% above the national median of $45,450 — one of the higher-earning programs in this field.

Every dollar of in-state tuition returns an estimated 10.2x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 17% gap from the optimistic case.

With first-year pay of $59,043 far exceeding the $22,000 median debt, the payback timeline is measured in months, not years.

Ranked #29 of 502 programs, Miami University-Oxford's Marketing program falls in the top 10%, outperforming most peers on financial outcomes.

Five-year earnings of $92,085 show a 56% jump from the $59,043 starting point — strong upward trajectory suggesting real career acceleration.

About Miami University-Oxford

Miami University-Oxford accepts 82% of applicants — an open-access institution by design, serving 16,361 students in Oxford, OH.

See all programs and financial aid at Miami University-Oxford →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Miami University-Oxford?
This program scores 70/100 — placing it among the stronger programs for Marketing nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $629,897 in decade earnings vs $760,532 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →