Marketing at Mercyhurst University

Erie, PA · Private nonprofit · Bachelor's Degree
41 /100
DegreeOutlook Score (Base Case)
41
Optimistic
41
Base Case
37
Pessimistic
Earnings $33,783/yr (-26% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.6x earnings multiple
Ranked #469 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $671K $650K $574K
Earnings Multiple 3.8x 3.6x 3.2x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 41 41 37

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$178,040
4-Year Net Price (After Aid)
$109,052
39% less than sticker · See by income
Median Debt at Graduation
$26,000
9.2 months of Year 1 earnings
Reported Earnings (5 Year)
$68,395
102% growth from Year 1

Program Analysis

Mercyhurst University's Marketing graduates start at $33,783/yr, trailing the $45,450 national average by 26%. The program's value hinges on affordability.

An earnings multiple of 3.6x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 14% gap from the optimistic case.

Median debt of $26,000 represents roughly 9 months of the $33,783 starting salary — a manageable burden by most borrower standards.

Ranked #469 of 502 Marketing programs, Mercyhurst University falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $68,395 show a 102% jump from the $33,783 starting point — strong upward trajectory suggesting real career acceleration.

About Mercyhurst University

A 83% acceptance rate means Mercyhurst University is accessible to most applicants, a compact campus enrolling 2,217 students in Erie, PA. The average net cost of $109,052 over four years represents a 39% discount from published tuition.

See all programs and financial aid at Mercyhurst University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Mercyhurst University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Mercyhurst University?
A score of 41/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $573,836 in decade earnings vs $671,133 in the optimistic case — a meaningful gap.
Can you still earn well with Marketing from Mercyhurst University?
First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →