Marketing at Loyola University Chicago

Chicago, IL · Private nonprofit · Bachelor's Degree
57 /100
DegreeOutlook Score (Base Case)
58
Optimistic
57
Base Case
51
Pessimistic
Earnings $51,065/yr (12% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.4x earnings multiple
Ranked #206 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $735K $706K $614K
Earnings Multiple 3.6x 3.4x 3.0x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 58 57 51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$206,864
4-Year Net Price (After Aid)
$140,784
32% less than sticker · See by income
Median Debt at Graduation
$24,567
5.8 months of Year 1 earnings
Reported Earnings (5 Year)
$85,371
67% growth from Year 1

Program Analysis

Graduates earn $51,065/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

An earnings multiple of 3.4x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 16% gap from the optimistic case.

At $24,567 in median debt against $51,065 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #206 of 502 Marketing programs, Loyola University Chicago scores above the median — competitive but not a standout.

Five-year earnings of $85,371 show a 67% jump from the $51,065 starting point — strong upward trajectory suggesting real career acceleration.

About Loyola University Chicago

Loyola University Chicago has a 81% acceptance rate, making it broadly accessible, with a mid-sized student body of 11,576 in Chicago, IL. The average net cost of $140,784 over four years represents a 32% discount from published tuition.

See all programs and financial aid at Loyola University Chicago →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Loyola University Chicago

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Loyola University Chicago?
A score of 57/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $614,027 in decade earnings vs $735,222 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →