Marketing at Loyola Marymount University

Los Angeles, CA · Private nonprofit · Bachelor's Degree
54 /100
DegreeOutlook Score (Base Case)
54
Optimistic
54
Base Case
47
Pessimistic
Earnings $48,281/yr (6% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 2.9x earnings multiple
Ranked #270 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $719K $691K $604K
Earnings Multiple 3.0x 2.9x 2.6x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 54 54 47

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$235,896
4-Year Net Price (After Aid)
$182,892
22% less than sticker · See by income
Median Debt at Graduation
$24,906
6.2 months of Year 1 earnings
Reported Earnings (5 Year)
$82,022
70% growth from Year 1

Program Analysis

At $48,281 per year, Marketing graduates from Loyola Marymount University earn slightly above the $45,450 national median. The premium is real but not dramatic.

The financial case is thin at 2.9x — decade earnings barely exceed the cost of attendance. The value proposition here is driven by factors beyond pure ROI.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 16% gap from the optimistic case.

Median debt of $24,906 represents roughly 6 months of the $48,281 starting salary — a manageable burden by most borrower standards.

Ranked #270 of 502 Marketing programs, Loyola Marymount University falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $82,022 show a 70% jump from the $48,281 starting point — strong upward trajectory suggesting real career acceleration.

About Loyola Marymount University

Loyola Marymount University accepts 40% of applicants, balancing access with selectivity, serving 7,171 students in Los Angeles, CA.

See all programs and financial aid at Loyola Marymount University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Loyola Marymount University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Loyola Marymount University?
This program scores 54/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $603,791 in decade earnings vs $718,899 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →