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Marketing at Loras College

Dubuque, IA · Private nonprofit · Bachelor's Degree
55 /100
DegreeOutlook Score (Base Case)
56
Optimistic
55
Base Case
48
Pessimistic
Earnings $46,541/yr (2% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 4.2x earnings multiple
Ranked #261 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $662K $642K $568K
Earnings Multiple 4.3x 4.2x 3.7x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 56 55 48

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$153,192
4-Year Net Price (After Aid)
$84,228
45% less than sticker · See by income
Median Debt at Graduation
$27,000
7.0 months of Year 1 earnings
Reported Earnings (5 Year)
$74,007
59% growth from Year 1

Program Analysis

Graduates earn $46,541/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

At 4.2x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 14% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $27,000 against $46,541/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #261 ranking among 502 Marketing programs places Loras College in the lower half. Price, proximity, and personal fit become the stronger arguments.

The $46,541-to-$74,007 earnings arc over five years reflects a 59% gain — well above average career growth for recent graduates.

About Loras College

Loras College accepts 92% of applicants — an open-access institution by design, a smaller institution with 1,087 students in Dubuque, IA. The average net cost of $84,228 over four years represents a 45% discount from published tuition.

See all programs and financial aid at Loras College →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Loras College

Accounting and Related Services ($61,147) Finance and Financial Management Services ($59,434) Criminal Justice and Corrections ($47,413) Business Administration, Management and Operations ($41,810) Public Relations, Advertising, and Applied Communication ($40,938) Teacher Education and Professional Development, Specific Levels and Methods ($40,328) Communication and Media Studies ($36,821) Health and Physical Education/Fitness ($31,493)

Is a Trade Program a Better Fit?

Compare Marketing trade programs on TradeSchoolWorth →

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 55/100 DegreeOutlook Score mean for Marketing at Loras College?
At 55/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at Loras College?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →