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Marketing at Lasell University

Newton, MA · Private nonprofit · Bachelor's Degree
45 /100
DegreeOutlook Score (Base Case)
45
Optimistic
45
Base Case
39
Pessimistic
Earnings $41,450/yr (-9% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 4.7x earnings multiple
Ranked #424 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $484K $485K $456K
Earnings Multiple 4.7x 4.7x 4.4x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 45 45 39

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$104,000
4-Year Net Price (After Aid)
$99,776
4% less than sticker · See by income
Median Debt at Graduation
$26,000
7.5 months of Year 1 earnings

Program Analysis

Lasell University's Marketing program produces graduates earning $41,450/yr — within striking distance of the $45,450 national average for this field.

An earnings multiple of 4.7x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 6% gap from the optimistic case.

Median debt of $26,000 represents roughly 8 months of the $41,450 starting salary — a manageable burden by most borrower standards.

Ranked #424 of 502 Marketing programs, Lasell University falls below the median. Stronger options exist, though cost and location may compensate.

About Lasell University

A 82% acceptance rate means Lasell University is accessible to most applicants, a compact campus enrolling 1,152 students in Newton, MA.

See all programs and financial aid at Lasell University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Lasell University

Accounting and Related Services ($45,612) Finance and Financial Management Services ($44,481) Criminology ($40,527) Specialized Sales, Merchandising and Marketing Operations ($38,438) Health and Physical Education/Fitness ($36,606) Psychology, General ($33,105) Hospitality Administration/Management ($31,858) Communication and Media Studies ($30,379)

Explore the Trade Alternative

Compare Marketing trade programs on TradeSchoolWorth →

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Lasell University?
A score of 45/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $456,415 in decade earnings vs $483,882 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →