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Marketing at Lamar University

Beaumont, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $34,015/yr (-25% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 14.2x earnings multiple (6.7x out-of-state)

Ranked #413 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$492K	$492K	$461K
Earnings Multiple (In-State)	14.2x	14.2x	13.3x
Earnings Multiple (Out-of-State)	6.7x	6.7x	6.2x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	46	46	42

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$34,760

Out-of-state: $73,928 (6.7x ROI)

4-Year Net Price (After Aid)

$45,716

-32% less than sticker · See by income

Reported Earnings (5 Year)

$46,162

36% growth from Year 1

Program Analysis

Lamar University's Marketing graduates start at $34,015/yr, trailing the $45,450 national average by 25%. The program's value hinges on affordability.

With a 14.2x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 6% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

A #413 ranking among 502 Marketing programs places Lamar University in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 36% earnings increase from $34,015 to $46,162 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Lamar University

A 86% acceptance rate means Lamar University is accessible to most applicants, enrolling 7,945 students in Beaumont, TX. With 44% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at Lamar University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Lamar University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 46/100 DegreeOutlook Score mean for Marketing at Lamar University?

At 46/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at Lamar University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Lamar University a good choice for Marketing despite lower starting pay?

Starting salary is one data point. If Lamar University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →