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Marketing at Kent State University at Kent

Kent, OH · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $44,567/yr (-2% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 11.4x earnings multiple (6.6x out-of-state)

Ranked #175 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$600K	$587K	$529K
Earnings Multiple (In-State)	11.7x	11.4x	10.3x
Earnings Multiple (Out-of-State)	6.7x	6.6x	5.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	61	60	54

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$51,384

Out-of-state: $89,264 (6.6x ROI)

4-Year Net Price (After Aid)

$78,456

-53% less than sticker · See by income

Median Debt at Graduation

$24,178

6.5 months of Year 1 earnings

Reported Earnings (5 Year)

$64,923

46% growth from Year 1

Program Analysis

Kent State University at Kent's Marketing program produces graduates earning $44,567/yr — within striking distance of the $45,450 national average for this field.

The 11.4x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 12% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $24,178 debt-to-$44,567 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

Ranked #175 out of 502 programs, Kent State University at Kent's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $44,567 to $64,923 shows 46% growth, reflecting steady but unremarkable salary progression.

About Kent State University at Kent

A 87% acceptance rate means Kent State University at Kent is accessible to most applicants, with a mid-sized student body of 19,134 in Kent, OH.

See all programs and financial aid at Kent State University at Kent →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Kent State University at Kent's Marketing program score?

This program scores 60/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →