Program Analysis
Graduates earn $47,158/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.
Every dollar of in-state tuition returns an estimated 25.8x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.
With first-year pay of $47,158 far exceeding the $22,211 median debt, the payback timeline is measured in months, not years.
Ranked #39 of 502 programs, Kennesaw State University's Marketing program falls in the top 10%, outperforming most peers on financial outcomes.
Earnings grow from $47,158 to $67,292 over five years — a 43% increase that's moderate and in line with typical career progression.