Home › Kean University › Marketing

Marketing at Kean University

Union, NJ · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $37,781/yr (-17% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 11.7x earnings multiple (7.5x out-of-state)

Ranked #240 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$650K	$631K	$561K
Earnings Multiple (In-State)	12.1x	11.7x	10.4x
Earnings Multiple (Out-of-State)	7.7x	7.5x	6.7x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	57	56	51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$53,704

Out-of-state: $84,304 (7.5x ROI)

4-Year Net Price (After Aid)

$48,672

9% less than sticker · See by income

Median Debt at Graduation

$22,500

7.1 months of Year 1 earnings

Reported Earnings (5 Year)

$68,358

81% growth from Year 1

Program Analysis

At $37,781 per year, Marketing graduates from Kean University earn below the $45,450 national average. Lower costs or geographic factors may offset the earnings gap.

With a 11.7x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 14% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $22,500 against $37,781/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #240 ranking among 502 Marketing programs places Kean University in the middle-to-upper range. Solid, not exceptional.

The $37,781-to-$68,358 earnings arc over five years reflects a 81% gain — well above average career growth for recent graduates.

About Kean University

With 77% of applicants admitted, Kean University prioritizes broad access, enrolling 10,842 students in Union, NJ. With 46% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at Kean University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Kean University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 56/100 DegreeOutlook Score mean for Marketing at Kean University?

At 56/100, Kean University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at Kean University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Kean University a good choice for Marketing despite lower starting pay?

Starting salary is one data point. If Kean University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →