Marketing at Johnson & Wales University-Online

Providence, RI · Private nonprofit · Bachelor's Degree
53 /100
DegreeOutlook Score (Base Case)
54
Optimistic
53
Base Case
47
Pessimistic
Earnings $41,544/yr (-9% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 10.0x earnings multiple
Ranked #308 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $541K $536K $492K
Earnings Multiple 10.1x 10.0x 9.2x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 54 53 47

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$53,460
4-Year Net Price (After Aid)
$86,444
-62% less than sticker · See by income
Median Debt at Graduation
$26,100
7.5 months of Year 1 earnings
Reported Earnings (5 Year)
$55,595
34% growth from Year 1

Program Analysis

First-year earnings of $41,544 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

At 10.0x the cost of in-state tuition, the ten-year earnings outlook represents a strong return. Not exceptional, but meaningfully positive.

AI risk is moderate — 54% task exposure — and the 9% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $26,100 debt-to-$41,544 income ratio translates to about 8 months of earnings. Standard loan terms should handle this comfortably.

At #308 out of 502 programs, Johnson & Wales University-Online's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

The five-year earnings trajectory from $41,544 to $55,595 shows 34% growth, reflecting steady but unremarkable salary progression.

About Johnson & Wales University-Online

With a 54% acceptance rate, Johnson & Wales University-Online is moderately selective, a compact campus enrolling 1,980 students in Providence, RI.

See all programs and financial aid at Johnson & Wales University-Online →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Johnson & Wales University-Online

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Johnson & Wales University-Online's Marketing program score?
A score of 53/100 reflects decent absolute metrics, but Johnson & Wales University-Online trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →