Marketing at Iona University

New Rochelle, NY · Private nonprofit · Bachelor's Degree
43 /100
DegreeOutlook Score (Base Case)
44
Optimistic
43
Base Case
38
Pessimistic
Earnings $39,595/yr (-13% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.2x earnings multiple
Ranked #452 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $603K $590K $531K
Earnings Multiple 3.3x 3.2x 2.9x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 44 43 38

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$183,520
4-Year Net Price (After Aid)
$111,804
39% less than sticker · See by income
Median Debt at Graduation
$23,125
7.0 months of Year 1 earnings
Reported Earnings (5 Year)
$63,396
60% growth from Year 1

Program Analysis

First-year earnings of $39,595 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

An earnings multiple of 3.2x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.

Median debt of $23,125 represents roughly 7 months of the $39,595 starting salary — a manageable burden by most borrower standards.

Ranked #452 of 502 Marketing programs, Iona University falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $63,396 show a 60% jump from the $39,595 starting point — strong upward trajectory suggesting real career acceleration.

About Iona University

Iona University has a 91% acceptance rate, making it broadly accessible, a compact campus enrolling 2,731 students in New Rochelle, NY. After financial aid, the average student pays $111,804 over four years — 39% below sticker price.

See all programs and financial aid at Iona University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Iona University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Iona University?
A score of 43/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $531,127 in decade earnings vs $603,025 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →