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Marketing at Grand View University

Des Moines, IA · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $45,057/yr (-1% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 4.1x earnings multiple

Ranked #371 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$554K	$546K	$500K
Earnings Multiple	4.1x	4.1x	3.7x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	49	48	42

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$133,800

4-Year Net Price (After Aid)

$86,464

35% less than sticker · See by income

Median Debt at Graduation

$22,019

5.9 months of Year 1 earnings

Reported Earnings (5 Year)

$58,421

30% growth from Year 1

Program Analysis

First-year earnings of $45,057 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

The 4.1x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 10% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $22,019 in median debt against $45,057 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #371 out of 502 programs, Grand View University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

The five-year earnings trajectory from $45,057 to $58,421 shows 30% growth, reflecting steady but unremarkable salary progression.

About Grand View University

Grand View University has a 98% acceptance rate, making it broadly accessible, a smaller institution with 1,472 students in Des Moines, IA. The average net cost of $86,464 over four years represents a 35% discount from published tuition.

See all programs and financial aid at Grand View University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Grand View University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Grand View University's Marketing program score?

This program scores 48/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →