Program Analysis
Grand Canyon University's Marketing program produces graduates earning $45,001/yr — within striking distance of the $45,450 national average for this field.
At 7.4x the cost of in-state tuition, the ten-year earnings outlook represents a strong return. Not exceptional, but meaningfully positive.
AI risk is moderate — 54% task exposure — and the 8% scenario spread suggests disruption would dent but not destroy the earnings outlook.
The $23,987 debt-to-$45,001 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.
At #329 out of 502 programs, Grand Canyon University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.
Earnings growth is modest: $45,001 to $53,426 over five years (19% gain). This field may have a lower salary ceiling than high-growth professions.