Home › Georgia State University › Marketing

Marketing at Georgia State University

Atlanta, GA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $40,414/yr (-11% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 17.8x earnings multiple (6.4x out-of-state)

Ranked #136 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$620K	$604K	$542K
Earnings Multiple (In-State)	18.3x	17.8x	16.0x
Earnings Multiple (Out-of-State)	6.5x	6.4x	5.7x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	63	62	57

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$33,912

Out-of-state: $94,836 (6.4x ROI)

4-Year Net Price (After Aid)

$63,724

-88% less than sticker · See by income

Median Debt at Graduation

$22,125

6.6 months of Year 1 earnings

Reported Earnings (5 Year)

$65,896

63% growth from Year 1

Program Analysis

At $40,414/yr, Marketing graduates from Georgia State University land near the $45,450 national average — neither a standout nor a red flag.

With a 17.8x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 13% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $22,125 against $40,414/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #136 ranking among 502 Marketing programs places Georgia State University in the middle-to-upper range. Solid, not exceptional.

The $40,414-to-$65,896 earnings arc over five years reflects a 63% gain — well above average career growth for recent graduates.

About Georgia State University

Georgia State University accepts 62% of applicants, balancing access with selectivity, with 27,109 students enrolled in Atlanta, GA. With 50% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at Georgia State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Georgia State University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 62/100 DegreeOutlook Score mean for Marketing at Georgia State University?

At 62/100, Georgia State University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at Georgia State University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →