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Marketing at Georgia Southern University

Statesboro, GA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $46,640/yr (3% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 25.0x earnings multiple (8.7x out-of-state)

Ranked #42 of 502 Marketing programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$604K	$591K	$532K
Earnings Multiple (In-State)	25.6x	25.0x	22.5x
Earnings Multiple (Out-of-State)	8.9x	8.7x	7.8x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	69	68	62

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$23,620

Out-of-state: $67,836 (8.7x ROI)

4-Year Net Price (After Aid)

$66,124

-180% less than sticker · See by income

Median Debt at Graduation

$23,691

6.1 months of Year 1 earnings

Reported Earnings (5 Year)

$66,246

42% growth from Year 1

Program Analysis

At $46,640/yr, Marketing graduates from Georgia Southern University land near the $45,450 national average — neither a standout nor a red flag.

The 25.0x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 12% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $23,691 debt-to-$46,640 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

A #42 ranking out of 502 Marketing programs nationally puts Georgia Southern University in the top 10% — a strong but not elite position.

The five-year earnings trajectory from $46,640 to $66,246 shows 42% growth, reflecting steady but unremarkable salary progression.

About Georgia Southern University

With 90% of applicants admitted, Georgia Southern University prioritizes broad access, with 21,029 students enrolled in Statesboro, GA.

See all programs and financial aid at Georgia Southern University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Georgia Southern University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Georgia Southern University's Marketing program score?

This program scores 68/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →