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Marketing at Fort Hays State University

Hays, KS · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $45,619/yr (0% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 24.8x earnings multiple (8.3x out-of-state)

Ranked #68 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$568K	$559K	$509K
Earnings Multiple (In-State)	25.2x	24.8x	22.6x
Earnings Multiple (Out-of-State)	8.5x	8.3x	7.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	67	66	60

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$22,532

Out-of-state: $67,244 (8.3x ROI)

4-Year Net Price (After Aid)

$53,972

-140% less than sticker · See by income

Median Debt at Graduation

$27,525

7.2 months of Year 1 earnings

Reported Earnings (5 Year)

$60,743

33% growth from Year 1

Program Analysis

Fort Hays State University's Marketing program produces graduates earning $45,619/yr — within striking distance of the $45,450 national average for this field.

With a 24.8x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 10% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $27,525 against $45,619/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

Fort Hays State University ranks #68 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

A 33% earnings increase from $45,619 to $60,743 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Fort Hays State University

A 92% acceptance rate means Fort Hays State University is accessible to most applicants, serving 9,792 students in Hays, KS.

See all programs and financial aid at Fort Hays State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Fort Hays State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 66/100 DegreeOutlook Score mean for Marketing at Fort Hays State University?

At 66/100, Fort Hays State University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at Fort Hays State University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Fort Hays State University one of the best schools for Marketing?

Among 502 Marketing programs, Fort Hays State University's #68 position reflects consistently above-average results across earnings, ROI, and employment probability.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →