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Marketing at Florida Gulf Coast University

Fort Myers, FL · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $46,910/yr (3% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 23.4x earnings multiple (5.7x out-of-state)

Ranked #60 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$582K	$572K	$518K
Earnings Multiple (In-State)	23.8x	23.4x	21.2x
Earnings Multiple (Out-of-State)	5.8x	5.7x	5.1x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	68	67	61

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$24,472

Out-of-state: $100,648 (5.7x ROI)

4-Year Net Price (After Aid)

$41,276

-69% less than sticker · See by income

Median Debt at Graduation

$18,315

4.7 months of Year 1 earnings

Reported Earnings (5 Year)

$63,167

35% growth from Year 1

Program Analysis

Graduates earn $46,910/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

The 23.4x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $46,910 far exceeding the $18,315 median debt, the payback timeline is measured in months, not years.

Ranked #60 out of 502 programs, Florida Gulf Coast University's Marketing program lands in the top 5% — a strong signal of graduate success.

The five-year earnings trajectory from $46,910 to $63,167 shows 35% growth, reflecting steady but unremarkable salary progression.

About Florida Gulf Coast University

Florida Gulf Coast University accepts 77% of applicants — an open-access institution by design, enrolling 13,809 students in Fort Myers, FL.

See all programs and financial aid at Florida Gulf Coast University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Florida Gulf Coast University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Florida Gulf Coast University's Marketing program score?

This program scores 67/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does Florida Gulf Coast University rank so high for Marketing?

The #60 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →