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Marketing at Ferris State University

Big Rapids, MI · Public · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $39,668/yr (-13% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.5x earnings multiple

Ranked #171 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$706K	$680K	$596K
Earnings Multiple	12.9x	12.5x	10.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	61	60	55

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$54,520

4-Year Net Price (After Aid)

$48,808

10% less than sticker · See by income

Median Debt at Graduation

$24,995

7.6 months of Year 1 earnings

Reported Earnings (5 Year)

$75,891

91% growth from Year 1

Program Analysis

At $39,668/yr, Marketing graduates from Ferris State University land near the $45,450 national average — neither a standout nor a red flag.

With a 12.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 16% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $24,995 against $39,668/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #171 ranking among 502 Marketing programs places Ferris State University in the middle-to-upper range. Solid, not exceptional.

The $39,668-to-$75,891 earnings arc over five years reflects a 91% gain — well above average career growth for recent graduates.

About Ferris State University

With 81% of applicants admitted, Ferris State University prioritizes broad access, with a mid-sized student body of 8,087 in Big Rapids, MI.

See all programs and financial aid at Ferris State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Ferris State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 60/100 DegreeOutlook Score mean for Marketing at Ferris State University?

At 60/100, Ferris State University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at Ferris State University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →