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Marketing at Endicott College

Beverly, MA · Private nonprofit · Bachelor's Degree
48 /100
DegreeOutlook Score (Base Case)
49
Optimistic
48
Base Case
41
Pessimistic
Earnings $49,913/yr (10% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.4x earnings multiple
Ranked #372 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $533K $528K $487K
Earnings Multiple 3.4x 3.4x 3.1x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 49 48 41

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$156,848
4-Year Net Price (After Aid)
$157,296
-0% less than sticker · See by income
Median Debt at Graduation
$26,409
6.3 months of Year 1 earnings

Program Analysis

First-year earnings of $49,913 at Endicott College come in 10% above the national median of $45,450 for Marketing programs.

The 3.4x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 9% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $26,409 debt-to-$49,913 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

At #372 out of 502 programs, Endicott College's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

About Endicott College

Endicott College accepts 72% of applicants — an open-access institution by design, with a smaller student body of 3,101 in Beverly, MA.

See all programs and financial aid at Endicott College →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Endicott College

Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing ($78,594) Accounting and Related Services ($68,483) Finance and Financial Management Services ($62,878) Business Administration, Management and Operations ($48,214) Public Relations, Advertising, and Applied Communication ($47,903) Liberal Arts and Sciences, General Studies and Humanities ($45,277) Psychology, General ($43,646) Design and Applied Arts ($39,271)

Is a Trade Program a Better Fit?

Compare Marketing trade programs on TradeSchoolWorth →

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Endicott College's Marketing program score?
This program scores 48/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →