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Marketing at Emporia State University

Emporia, KS · Public · Bachelor's Degree
52 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
53
Optimistic
52
Base Case
47
Pessimistic
Earnings $40,830/yr (-10% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 16.4x earnings multiple (7.7x out-of-state)
Ranked #311 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $480K $482K $454K
Earnings Multiple (In-State) 16.3x 16.4x 15.4x
Earnings Multiple (Out-of-State) 7.7x 7.7x 7.2x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 53 52 47

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$29,424
Out-of-state: $62,676 (7.7x ROI)
4-Year Net Price (After Aid)
$62,808
-113% less than sticker · See by income
Median Debt at Graduation
$23,250
6.8 months of Year 1 earnings

Program Analysis

Graduates earn $40,830/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

The 16.4x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 5% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $23,250 debt-to-$40,830 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

At #311 out of 502 programs, Emporia State University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

About Emporia State University

Emporia State University accepts 98% of applicants — an open-access institution by design, a compact campus enrolling 2,328 students in Emporia, KS.

See all programs and financial aid at Emporia State University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Emporia State University

Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing ($60,066) Information Science/Studies ($48,438) Teacher Education and Professional Development, Specific Subject Areas ($43,954) Teacher Education and Professional Development, Specific Levels and Methods ($43,933) Accounting and Related Services ($40,967) Business Administration, Management and Operations ($40,528) Human Resources Management and Services ($38,538) Liberal Arts and Sciences, General Studies and Humanities ($38,423)

Is a Trade Program a Better Fit?

Compare Marketing trade programs on TradeSchoolWorth →

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Emporia State University's Marketing program score?
A score of 52/100 reflects decent absolute metrics, but Emporia State University trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →